NewsTrack Week 5: ESPN – Extremely Social, Practically Non-Stop

ESPN has a lot of content to be constantly updating about, but sometimes they take it a little too far. There have been times when I’ve signed in to twitter and three hours of ESPN’s tweets has taken 15 minutes to scroll through because they updated 40 times.

They are definitely posting the most up-to-date information as soon as they get it, but for me, it’s a little too much.

Their social media feeds are culminated on the right bar of their site, as seen in some of the examples here, all screenshots from Oct. 30.

Screen Shot 2015-10-30 at 10.10.28 PMAt the bottom of the post, ESPN puts three items: what it concerns, how long ago it was posted, and a share button. As seen in this Lebron James example, it concerns the NBA and was posted 10 minutes before this screenshot was taken. If one clicks on “share,” three icons come up for Facebook, twitter, and email.

Screen Shot 2015-10-30 at 10.11.14 PM

This Fanduel one shows that this specific post is about the NFL, and has a link to the story. It also shows that this particular story has already been shared 30 times in 12 minutes. This story is also particularly interesting because NFL players are now suing FanDuel, a site that was given its own viewing deck in Jacksonville. I wonder if Pierre Garçon is representing Jaguar players as well, and what they think of it.

Screen Shot 2015-10-30 at 10.10.17 PM

This post especially caught my eye, because I have never seen a Spanish language post on ESPN before, and it surprised me that it showed up in their main feed without me selecting any Spanish option. This post, shared by an ESPN Writer as labeled at the top, is advertising ESPN’s Spanish Sports Radio. The “E” by the 4 minutes only shows up on some posts. It wasn’t on the Lebron or Fanduel ones, so I wonder what their criteria is for using or not using it.

Screen Shot 2015-10-30 at 10.10.42 PMFor example, this post uses the blue bird to tell readers it is from twitter. It also includes the sports writer that it came from, his twitter handle, the tweet, and tweet features right on the post (reply, retweet, favorite). This tweet also makes almost no sense to me, as it is filled with a lot of sports jargon. I had to read it four times to figure out he meant that with two outs, someone a single, breaking a streak of 12 batters who hadn’t hit, due to Noah Syndergaard’s pitching.

Just in 12 minutes of taking these screenshots, I saw multiple sources of their news. I can only imagine how many sports writers they have, and how many twitter accounts they have attached to the side feed. While it is great for readers who want to know everything they can and have the time to look through multiple posts, for a casual fan, it is a bit much.

This social media analysis has further solidified for me that ESPN is written by sports fans, for sports fans. Casual fans can access it, but it’s much more difficult to understand when you have to decipher a jargon-filled tweet.


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